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Identity Report
6,353 athletes · 852.5M combined audience · 61 countries · 41 sports
Computed 7 October 2026, across the whole catalogue
01The Collective
The founding catalogue, measured across every linked account.
Of 6,353 athletes, 78% carry a linked handle and 6,271 hold an AVI score. The competitive spine runs deep: 1,313 Olympians and 232 Paralympians sit inside the collective, so its value is not social reach alone.
02Momentum
How the collective moved over the measurement window. Total audience by day, with the headline change on scored athletes, audience and average AVI.
Over the window the collective added 211 athletes and lifted its average AVI by a point, even as total audience eased 2.8%. Football drove both the gains and the falls, and Cabo Verde was the standout nation on the back of Josimar Dias.
03Reach
Where the collective's 852.5M followers sit.
Instagram is the collective's centre of gravity, holding 79% of all reach. Facebook and X carry most of the rest, while TikTok is still small but growing fastest, the lane to watch for younger audiences.
04Geography
The top 20 nations by athlete count, of 61 represented. Each bar is split by gender; hover for the exact men and women.
South Africa
Kenya
Egypt
Morocco
Nigeria
Ghana
Algeria
Senegal
Tunisia
Côte d'Ivoire
Ethiopia
Uganda
Namibia
Cameroon
DR Congo
Zimbabwe
Zambia
Mali
Botswana
GuineaSouth Africa anchors the catalogue at 25.7% of all athletes, and the top five nations together hold nearly 48%. Depth thins quickly after the leaders, which is exactly where catalogue growth has the most room to run.
05Disciplines
The top 20 disciplines by athlete count, of 41 covered, each bar split by gender.
Football and Athletics alone account for about 50% of the collective. Women are thinnest in the football-heavy disciplines and strongest in Netball, which points to where a deliberate women's push would move the numbers fastest.
06Profile
How the collective splits by gender, across the Athlete Value Index tiers, and between Africa and the Gulf.
Women are 29.4% of the collective but only 7 of the top 100 by AVI, so the gap widens at the very top. Value sits mostly in the National and Emerging tiers, and the Gulf is an early, high-value foothold at 37.7 average AVI across 7 nations.
07The Front Rank
The leaders on each index: the AVI (all-round value), the SVI (social value) and the CAI (commercial activation). Switch the index and the field.
The AVI rewards all-round value, so footballers with scale and a high performance tier lead it. The SVI and CAI surface different names: pure social reach and brand fit lift athletes who may sit lower on the all-round measure. Switch the field to see how the women's leaderboard reshapes each index.